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Q: “What is a serum? Should I use one?”

This is a question I get a lot. The short answer is yes, you should be using a serum.
First, let’s answer the part. Serums are a comprehensive approach to anti-aging, increasing collagen production, reducing inflammation, and boosting hydration. It is like a multi-tasking multi-vitamin for your skin.
Adding a facial serum may feel intimidating at first when you see the larger price tag. But after considering all the benefits, from banishing blemishes, smoothing wrinkles, increasing hydration, you may just change your mind.

 

Serums have a high concentration of active ingredients and a little goes a long way. The best serums are packed with antioxidants, anti-inflammatories, college builders, and hydration boosters.

 

Regular use of a serum regularly can give your skin a firmer, smoother texture, reduce pore size, and increase moisture levels.

 

Serums are not built to moisturize alone but work best when sealed in with a moisturizer or cream.

 

Best results come from using a serum twice daily after cleansing. Warm a pea-sized amount of serum between your fingers and gently press into your skin from forehead to your chest.

 

Not all serums are created equal. Make sure your serum does more than one thing. Common promoted actions are brightening, clarifying, collagen boosting, or anti-aging.

 

I feel the best serums are excellent multi-taskers and do all those actions.

Look for ingredients like these:
Aloe vera helps your skin heal faster and soothes irritations.[i]

Bamboo
helps to firm and strengthen your skin. It is packed with antioxidants that reduce fine lines and wrinkles.[ii]

Peptides are pieces of protein that when blended with other antioxidants and nutrient-dense herbs deliver targeted benefits such as boosting collagen production and elasticity to your skin.

Best results come from using a serum twice daily after cleansing. Warm a pea-sized amount of serum between your fingers and gently press into your skin from forehead to your chest.

I formulated the Rejuvenating Serum No. 3 to be a multi-tasking giant. It helps your skin hold hydrations better, reduces pore size, increases elasticity, reduces redness, balances skin tone, boosts collagen, reduces fine lines and wrinkles, and promotes rapid regeneration of your skin- all in one little bottle.